Shopify Merchants Support World’s Largest Workforce, Contributing 5M Jobs and $444B+ in Economic Activity in 2021

  • Shopify merchants supported 5 million jobs last year. Collectively, they would make up the largest workforce in the world.
  • Shopify merchants drove more than $444 billion in global economic activity*, a 45% increase from 2020. Altogether, that would form the world’s second-largest company in revenue, surpassing Amazon, Apple, BP, and Volkswagen.
  • Our Partner ecosystem supported 656,000 jobs and generated $32 billion in revenue in 2021, up 45%** from the year prior. That’s almost 7x Shopify’s 2021 revenue; we’re incredibly proud of that.
  • Our merchants’ success remains paramount: for every $1 in revenue we generated last year, our merchants made $38.

At Shopify, we think the world is better with more independent businesses in it.

Every dollar you spend with an independent business has a ripple impact on the lives of the owners behind it, their local communities, families, employees, suppliers, and the world. We’ve seen firsthand examples of our merchants pushing their industries forward, creating job opportunities in their local community, bolstering their suppliers’ business, and making our planet a better place to live.

They call this the Shopify Effect, and they set out to measure it by partnering with Deloitte, a leading global consulting firm, to get a better picture of our merchants’ and partners’ aggregate impact.


Source: Shopify